Distribution of Products and Services
The various ways in which products and services can be distributed physically are numerous. Although, e-commerce has taken over, and digital marketing and distribution is now the norm, nevertheless, we still bend towards the traditional rules of the physical distribution of goods, products and services, First of all, middlemen are the firms or individuals that act as movers of products and services into the consumer market which can be subdivided into two main markets which are the retail and industrial markets. Middlemen are identified as agents, brokers, common merchants, distributors, wholesalers, suppliers and exporters, and also assemblers. Some of the markets include industrial buyers, the overseas market, the retail chain, and the government. Now, we would look at selling through wholesalers. More often than not, wholesalers may or may not specialize in related products. The distributor of metals and minerals does not store or distribute petroleum products. On the oth...