Content Marketing: The E-Newsletter
The e-newsletter is a content writing deliverable you can use effectively in the B2C marketplace. It comprises of the normal physical newsletter companies normally use to convey a message or an update of their company’s portfolio most times as part of their public relations policy. However, these days, the newsletter is now written and its message is now conveyed in the electronic format which is the e-newsletter. The e-newsletter is actually an e-mail newsletter. It is written and sent the same way an email is sent. Content marketing using the e-newsletter is an effective strategy to engage if you are interested in getting your brand either your products or services to your prospects. Whether you’re trying to generate leads or convert these leads to customers, the e-newsletter is a very simple and effective method to do this. Writing the e-newsletter is not a daunting task. It’s easy to plan and keep up with. First of all, you can create a list of subjects you ...