The Old Versus The New
The world of marketing and selling has changed drastically in recent times and the disparity between the old and the new is looming larger each and every passing moment. Digital marketing and digital selling have taken over from the traditional marketing and selling methods of doing business. It’s a wonder how times have changed and business trends metamorphose from one stage to another in these highly technological times we live in that, if you do not consciously move with the trend as a business person, you can find yourself at the lowest rung on the ladder of success. At the beginning of the millennium, we could still do business the analogue way. Physical marketing via surveys using questionnaires was the normal thing. As a marketer, you had to reach your audience, consumers or customers physically on the field. Also, as a sales man or woman, selling was compulsorily done by calling on prospects and customers to advertise your products and services, and eventuall...