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Showing posts from September, 2020

Content Marketing

Digital marketing deals with the promotion Of products and services using digital technology. And by this, we refer to marketing and selling using your computer and mobile devices powered by the internet. Computers such as the desktop, laptop, mobile devices like I-phones, I-pads, tablets and android phones. These are all you need to digitalize your market and sales. Now, first and foremost, digital marketing is content marketing. It includes SEO( Search Engine Optimization), Content Writing, Social Media Marketing, E-mail Marketing, Pay per click Advertising, Video Marketing, Influencer Marketing, Artificial Intelligence and Personalized e-mails. However, for this post, I will be focusing on Content Marketing which, I believe is the foundation of all kinds of digital marketing. What is Content Marketing? Content marketing is a strategic digital marketing approach which is focused on promoting a particular brand of product or service to trigger interest, desire and ultimately driv...