How To Create A Content Marketing Strategy
Content Marketing process includes planning, creating, publishing, distributing and sharing your content to reach your target audience. As a business, marketing, salesman or woman; or an entrepreneur, this strategy can help improve your brand awareness, generate leads, double sales; connect in depth with your customers who are also your audience online, and engage prospects who in turn will become buyers and ultimately loyal customers in the long run. So then how do you begin to create a content marketing strategy? The first and foremost thing to do is to define your goal. What is your aim? What do you want to achieve by developing a content marketing plan? Secondly, conduct a persona that is a buyer research. What are the attitudes and trends of prospective buyers? What motivates your prospects to buy? What brand appeals to them more? How can you gain the advantage over your competitors? These are questions you should ask when conducting your research. Thirdly, run a content aud...