Copywriting: White Papers
A white paper is a document that informs, educates and persuades prospects and potential customers. It is an authoritative report which proffers in depth solutions to complex issues a reader might be facing, and it presents the issue as the final authority on the matter. In other words, it identifies a problem and then offers a solution. This content marketing approach or strategy is a marketing tool exclusively for the business to business (B2B) marketplace and it helps readers identify, understand and solve problems. This helps in decision making. White papers are most often times used by business to business companies to help them introduce new products and systems in the technology niche and industry. They are designed in such a way that influencers and key decision makers reach a unified decision about implementing a particular strategy, plan and solution. Businesses and companies that publish white papers actually have specific goals in mind. They employ them in ...