Copywriting: White Papers

 A white paper is a document that informs, educates and persuades prospects and potential customers. It is an authoritative report which proffers in depth solutions to complex issues a reader might be facing, and it presents the issue as the final authority on the matter. 

In other words, it identifies a problem and then offers a solution. This content marketing approach or strategy is a marketing tool exclusively for the business to business (B2B) marketplace and it helps readers identify, understand and solve problems. This helps in decision making.

White papers are most often times used by business to business companies to help them introduce new products and systems in the technology niche and industry. They are designed in such a way that influencers and key decision makers reach a unified decision about implementing a particular strategy, plan and solution. 

Businesses and companies that publish white papers actually have specific goals in mind. They employ them in a number of marketing and sales techniques, and approaches. This, however, helps the businesses and companies they are publishing the white papers for, to create and generate new and prospective leads for their marketing and sales teams. 

Secondly, they help to drive sales, create awareness about products and services; they also help to introduce a company to new products. They help to build credibility and establish relationships in key and specific areas. 

White papers essentially run between five to ten pages long. They are the most viral piece of content marketing tool and strategy, you can use to promote your business and achieve your marketing goals.