CREATIVE MARKET PLACE

Digital marketing deals with the promotion Of products and services using digital technology. And by this, we refer to marketing and selling using your computer and mobile devices powered by the internet. Computers such as the desktop, laptop, mobile devices like I-phones, I-pads, tablets and android phones. These are all you need to digitalize your market and sales. Now, first and foremost, digital marketing is content marketing. It includes SEO( Search Engine Optimization), Content Writing, Social Media Marketing, E-mail Marketing, Pay per click Advertising, Video Marketing, Influencer Marketing, Artificial Intelligence and Personalized e-mails. However, for this post, I will be focusing on Content Marketing which, I believe is the foundation of all kinds of digital marketing. What is Content Marketing? Content marketing is a strategic digital marketing approach which is focused on promoting a particular brand of product or service to trigger interest, desire and ultimately driv...

The world of marketing and selling has changed drastically in recent times and the disparity between the old and the new is looming larger each and every passing moment. Digital marketing and digital selling have taken over from the traditional marketing and selling methods of doing business.  It’s a wonder how times have changed and business trends metamorphose from one stage to another in these highly technological times we live in that,  if you do not consciously move with the trend as a business person, you can find yourself at the lowest rung on the ladder of success. At the beginning of the millennium, we could still do business the analogue way. Physical marketing via surveys using questionnaires was the normal thing. As a marketer, you had to reach your audience, consumers or customers physically on the field. Also, as a sales man or woman, selling was compulsorily done by calling on prospects and customers to advertise your products and services, and  eventuall...