CREATIVE MARKET PLACE

  The e-newsletter is a content writing deliverable you can use effectively in the B2C  marketplace. It comprises of the normal physical newsletter companies normally use to convey a message or an update of their company’s portfolio most times as part of their public relations policy. However, these days, the newsletter is now written and its message is now conveyed in the electronic format which is the e-newsletter. The e-newsletter is actually an e-mail newsletter. It is written and sent the same way an email is sent.  Content marketing using the e-newsletter is an effective strategy to engage if you are interested in getting your brand either your products or services to your prospects. Whether you’re trying to generate leads or convert these leads to customers, the e-newsletter is a very simple and effective method to do this.  Writing the e-newsletter is not a daunting task. It’s easy to plan and keep up with. First of all, you can create a list of subjects you ...

 A white paper is a document that informs, educates and persuades prospects and potential customers. It is an authoritative report which proffers in depth solutions to complex issues a reader might be facing, and it presents the issue as the final authority on the matter.  In other words, it identifies a problem and then offers a solution. This content marketing approach or strategy is a marketing tool exclusively for the business to business (B2B) marketplace and it helps readers identify, understand and solve problems. This helps in decision making. White papers are most often times used by business to business companies to help them introduce new products and systems in the technology niche and industry. They are designed in such a way that influencers and key decision makers reach a unified decision about implementing a particular strategy, plan and solution.  Businesses and companies that publish white papers actually have specific goals in mind. They employ them in ...

  Content Marketing process includes planning, creating, publishing, distributing and sharing your content to reach your target audience. As a business, marketing, salesman or woman; or an entrepreneur, this strategy can help improve your brand awareness, generate leads, double sales; connect in depth with your customers who are also your audience online, and engage prospects who in turn will become buyers and ultimately loyal customers in the long run. So then how do you begin to create a content marketing strategy? The first and foremost thing to do is to define your goal. What is your aim? What do you want to achieve by developing a content marketing plan? Secondly, conduct a persona that is a buyer research. What are the attitudes and trends of prospective buyers? What motivates your prospects to buy? What brand appeals to them more? How can you gain the advantage over your competitors? These are questions you should ask when conducting your research. Thirdly, run a content aud...