Content Marketing :The Podcast

 Podcasting is quite easy if you eventually get round to doing it. I remember, when I just got started, I was a bit apprehensive about getting into the podcast space. But the minute, I decided to go with the flow, it became very easy and exciting. Podcasting helped in doubling my marketing efforts as an environmental advocate and also as a creative writer. Although, I had already been blogging five years prior to 2020, when I began my podcasts, talking audibly to my audience about environmental issues and concerns took on a whole new meaning.

Using the audio podcast as a marketing tool is as effective as writing the blog post or using the white paper. In this case, all you do is talk about your cause, products, services or brand. You can also host your podcast with guests depending on the topic of discussion or message you want to send across to your audience.whuch include your customers and prospects. 

To get started first of all, prepare your schedule. How often do you want to publish your podcast? Is it going to be daily, weekly or monthly? You and your team should decide your frequency. Secondly, select topics of interests and promo guides for your products and services. 

Thirdly, write your podcast script. Outline your introduction, message and conclusion. Then, you can search out good podcasting platforms such as Anchor, Spotify, Radio public and a host of others. You should get acquainted with the process of getting into the podcast space as you learn the process of creating your own podcast on the platform you choose to use. 

Anchor.fm has all the tools you need to create your podcast if you choose to use them. You record, create and publish all on Anchor. You can also share your podcast on all your social media handles to promote your business or products, and get them right in front of your audience from there. .

Finally, the podcast is a step forward from writing copy or text, and this further enhances your marketing efforts whether it's B2B or B2C in this regard.


Comments

Popular posts from this blog

Digital Marketing at its Best!!

Distribution of Products and Services

Buy Trendy Stories in The Lantern Series