Content Marketing :The EBook

 Content marketing using the deliverable: ebook, is as effective as the original blog post. Only this time around, the ebook can be priced at a little fee, depending on the quality of content and number of pages. But deciding to give your ebook free to your customers and audience in general, can and will boost your sales like never before. 

The ebook should be simple, easy to read and understand. The page range can be from around five to twenty pages at least, depending on the  topic your are trying to put across. Most ebooks are of the educational kind, educating your customers and most especially prospects about a particular aspect of your products, services or brand. B2B marketers are more likely to adopt this kind of content strategic marketing as their business dealings are more with other businesses directly rathen than to consumers. B2C marketers will certainly look out of place trying to sell products to consumers directly using an ebook. When writing content for the ebook, your idea or concept should be loud and clear from the onset. Your title, book cover, introduction, main text and conclusion, should potray the subject at hand. 

Ebooks tend to cover specifics about your business or products that will definitely resonate well with your customers and can also generate leads converting them to customers. For instance, if your business is launching a new product or service, an ebook is a perfect way to introduce this new concept into the market. This is also an excellent way to educate your audience about your goals and objectives, and also serve as a Public Relations tool in communicating to the public information about the organization's management policies and business incentives. The ebook could also be a more comprehensive approach and an extension of the e-newsletter in this regard. 

Unlike the blog posts which are written regularly, the ebook can be written and published on an annual or bu-annual basis. Craft original content for your audience and be authentic in your approach in wanting to solve their problems. Marketing is all about the customer, where they are and addressing their pain points while fulfilling your own needs as a business or a marketer. And so making sure that your ebook content is fulfilling that need, is essential for your effective content marketing. 

Amazon and Xinxii are very good e-publishing online platforms where you can publish your business ebook. They also have effective marketing tools you can use to promote your ebook to the right audience. 

Finally, doing your own book promotion on all your business social media platforms like X(Twitter), Instagram, Pinterest for Business, WhatsApp, LinkedIn etc. is essential if you want to eventually get your business, brand or products before the right customers.