CREATIVE MARKET PLACE

 Podcasting is quite easy if you eventually get round to doing it. I remember, when I just got started, I was a bit apprehensive about getting into the podcast space. But the minute, I decided to go with the flow, it became very easy and exciting. Podcasting helped in doubling my marketing efforts as an environmental advocate and also as a creative writer. Although, I had already been blogging five years prior to 2020, when I began my podcasts, talking audibly to my audience about environmental issues and concerns took on a whole new meaning. Using the audio podcast as a marketing tool is as effective as writing the blog post or using the white paper. In this case, all you do is talk about your cause, products, services or brand. You can also host your podcast with guests depending on the topic of discussion or message you want to send across to your audience.whuch include your customers and prospects.  To get started first of all, prepare your schedule. How often do you want ...

 Content marketing using the deliverable: ebook, is as effective as the original blog post. Only this time around, the ebook can be priced at a little fee, depending on the quality of content and number of pages. But deciding to give your ebook free to your customers and audience in general, can and will boost your sales like never before.  The ebook should be simple, easy to read and understand. The page range can be from around five to twenty pages at least, depending on the  topic your are trying to put across. Most ebooks are of the educational kind, educating your customers and most especially prospects about a particular aspect of your products, services or brand. B2B marketers are more likely to adopt this kind of content strategic marketing as their business dealings are more with other businesses directly rathen than to consumers. B2C marketers will certainly look out of place trying to sell products to consumers directly using an ebook. When writing content for ...

 Three easy ways to content marketing strategies which will communicate effectively to your audience and customers, and also ensure best practices regarding content creation which will drive traffic to your blog or website and ultimately drive customer action is first of all, choosing the right content deliverable. How you potray or deliver your message of your products, services or brand to the public matters a lot. If you are choosing to write a blog post, then you should be careful to choose topics on a regular basis where you will address the pain points of your customers and audience in general. Craft content on your blog or website that will solve problems and ease the burden on your audiences, potential and actual customers. Do not only try to sell your products or brand; rather, be sincere in your approach to satisfying your customers' needs. The same goes for podcasts, videos, emails etc. Whatever content deliverable you choose to use, the ultimate goal is to satisfy your ...

  The e-newsletter is a content writing deliverable you can use effectively in the B2C  marketplace. It comprises of the normal physical newsletter companies normally use to convey a message or an update of their company’s portfolio most times as part of their public relations policy. However, these days, the newsletter is now written and its message is now conveyed in the electronic format which is the e-newsletter. The e-newsletter is actually an e-mail newsletter. It is written and sent the same way an email is sent.  Content marketing using the e-newsletter is an effective strategy to engage if you are interested in getting your brand either your products or services to your prospects. Whether you’re trying to generate leads or convert these leads to customers, the e-newsletter is a very simple and effective method to do this.  Writing the e-newsletter is not a daunting task. It’s easy to plan and keep up with. First of all, you can create a list of subjects you ...

 A white paper is a document that informs, educates and persuades prospects and potential customers. It is an authoritative report which proffers in depth solutions to complex issues a reader might be facing, and it presents the issue as the final authority on the matter.  In other words, it identifies a problem and then offers a solution. This content marketing approach or strategy is a marketing tool exclusively for the business to business (B2B) marketplace and it helps readers identify, understand and solve problems. This helps in decision making. White papers are most often times used by business to business companies to help them introduce new products and systems in the technology niche and industry. They are designed in such a way that influencers and key decision makers reach a unified decision about implementing a particular strategy, plan and solution.  Businesses and companies that publish white papers actually have specific goals in mind. They employ them in ...

  Content Marketing process includes planning, creating, publishing, distributing and sharing your content to reach your target audience. As a business, marketing, salesman or woman; or an entrepreneur, this strategy can help improve your brand awareness, generate leads, double sales; connect in depth with your customers who are also your audience online, and engage prospects who in turn will become buyers and ultimately loyal customers in the long run. So then how do you begin to create a content marketing strategy? The first and foremost thing to do is to define your goal. What is your aim? What do you want to achieve by developing a content marketing plan? Secondly, conduct a persona that is a buyer research. What are the attitudes and trends of prospective buyers? What motivates your prospects to buy? What brand appeals to them more? How can you gain the advantage over your competitors? These are questions you should ask when conducting your research. Thirdly, run a content aud...