CREATIVE MARKET PLACE

Digital marketing deals with the promotion Of products and services using digital technology. And by this, we refer to marketing and selling using your computer and mobile devices powered by the internet. Computers such as the desktop, laptop, mobile devices like I-phones, I-pads, tablets and android phones. These are all you need to digitalize your market and sales. Now, first and foremost, digital marketing is content marketing. It includes SEO( Search Engine Optimization), Content Writing, Social Media Marketing, E-mail Marketing, Pay per click Advertising, Video Marketing, Influencer Marketing, Artificial Intelligence and Personalized e-mails. However, for this post, I will be focusing on Content Marketing which, I believe is the foundation of all kinds of digital marketing. What is Content Marketing? Content marketing is a strategic digital marketing approach which is focused on promoting a particular brand of product or service to trigger interest, desire and ultimately driv...

The world of marketing and selling has changed drastically in recent times and the disparity between the old and the new is looming larger each and every passing moment. Digital marketing and digital selling have taken over from the traditional marketing and selling methods of doing business.  It’s a wonder how times have changed and business trends metamorphose from one stage to another in these highly technological times we live in that,  if you do not consciously move with the trend as a business person, you can find yourself at the lowest rung on the ladder of success. At the beginning of the millennium, we could still do business the analogue way. Physical marketing via surveys using questionnaires was the normal thing. As a marketer, you had to reach your audience, consumers or customers physically on the field. Also, as a sales man or woman, selling was compulsorily done by calling on prospects and customers to advertise your products and services, and  eventuall...

Do you need to get your products and services to the right customers at the right time and at the right location? Do you need the right platform to showcase your products and send the right signals to the right audience? Are you interested in increasing patronage and getting multiple orders for your products and services? Then you are on the right track! If you would like us to create content for your advertising via our content writing deliverables such as  eye catching and gripping creative content for your social media handles, email lists, blog posts, ebooks, and articles on your website or your blog for increased business output you can send us an email: creativemarketplaceblog@gmail.com for enquiries. We also engage in content marketing strategies for non-profits.

The various ways in which products and services can be distributed physically are numerous. Although, e-commerce has taken over, and digital marketing and distribution is now the norm, nevertheless, we still bend towards the traditional rules of the physical distribution of goods, products and services,  First of all, middlemen are the firms or individuals that act as movers of products and services into the consumer market which can be subdivided into two main markets which are the retail and industrial markets. Middlemen are identified as agents, brokers, common merchants, distributors, wholesalers, suppliers and exporters, and also assemblers. Some of the markets include industrial buyers, the overseas market, the retail chain, and the government. Now, we would look at selling through wholesalers.  More often than not, wholesalers may or may not specialize in related products. The distributor of metals and minerals does not store or distribute petroleum products. On the oth...

Do you need the right books for your schools’ libraries, book clubs, book fairs, literature texts and gifts for graduation parties and the like? Then look no further as we can help you fulfill that desire! Bookline Digital Store will get all the books you need to your door step. We deal especially on all books in the Lantern Series, and all kinds of classic children’s books in the Ladybird and Tarantula Series. We also have various children’s Bible story books for your individual and group camp activities for the holidays. And most recently, we have added to our book list two legacy books:  Maintenance Engineering For Undergraduate Studies  Maintenance Engineering For The Corporate Manager. These books have been authored by a renowned Mechanical Engineer whose experience cuts across the oil & gas; steel industries and the academia. If you like to  place an order for these two books and, also books in the Lantern Series or any of the children’s  books series...

The thrust of creative selling is to use the creative imagination as a pre-requisite of selling. Using the imagination creatively to uncover new prospects and to present facts and figures about your products and services to intending customers in new and interesting ways as well as solving their problems. Any successful salesman or woman uses or will use creativity on virtually every call he or she makes. In creative selling, orders are developed where they never existed before. Instead of selling your products and services in a totally drenched and competitive market, you can literally uncover a whole new market for them. More often, the creative sale is always aimed at a need the customer has but he or she is unaware until you as the creative sales person points it out. Creative selling is actually responsible for many of the new products in the market today. It is the seed that can ultimately produce a new line of products and even new industries. I remember when I was an advert sa...

A very wise man once said, “The greatest idea in the world is worth little until someone can be persuaded to accept it”.  If you doubt this, study the lives of the world’s greatest geniuses-Galileo, Watts, Whitney, Pasteur, Westinghouse, Edison and many others. You’ll discover that every one of these men got his great idea in a flash of inspiration, then spent years, and very often their lifetimes with heartbreaking struggle to persuade people to accept it.  One cannot help but wonder how much easier it would have been if a salesman at that time trained in modern methods in today’s dispensation    had been on hand to do their persuading. The above statement was culled from a book I have just finished reading titled: Modern Business: Sales and Sales Management by Elmer G. Letterman, a business classic. No matter what you do as a profession you are selling. And I have come to understand as the years go by, for you to get people to buy into that idea that you have turn...