CREATIVE MARKET PLACE

  The e-newsletter is a content writing deliverable you can use effectively in the B2C  marketplace. It comprises of the normal physical newsletter companies normally use to convey a message or an update of their company’s portfolio most times as part of their public relations policy. However, these days, the newsletter is now written and its message is now conveyed in the electronic format which is the e-newsletter. The e-newsletter is actually an e-mail newsletter. It is written and sent the same way an email is sent.  Content marketing using the e-newsletter is an effective strategy to engage if you are interested in getting your brand either your products or services to your prospects. Whether you’re trying to generate leads or convert these leads to customers, the e-newsletter is a very simple and effective method to do this.  Writing the e-newsletter is not a daunting task. It’s easy to plan and keep up with. First of all, you can create a list of subjects you ...

 A white paper is a document that informs, educates and persuades prospects and potential customers. It is an authoritative report which proffers in depth solutions to complex issues a reader might be facing, and it presents the issue as the final authority on the matter.  In other words, it identifies a problem and then offers a solution. This content marketing approach or strategy is a marketing tool exclusively for the business to business (B2B) marketplace and it helps readers identify, understand and solve problems. This helps in decision making. White papers are most often times used by business to business companies to help them introduce new products and systems in the technology niche and industry. They are designed in such a way that influencers and key decision makers reach a unified decision about implementing a particular strategy, plan and solution.  Businesses and companies that publish white papers actually have specific goals in mind. They employ them in ...

  Content Marketing process includes planning, creating, publishing, distributing and sharing your content to reach your target audience. As a business, marketing, salesman or woman; or an entrepreneur, this strategy can help improve your brand awareness, generate leads, double sales; connect in depth with your customers who are also your audience online, and engage prospects who in turn will become buyers and ultimately loyal customers in the long run. So then how do you begin to create a content marketing strategy? The first and foremost thing to do is to define your goal. What is your aim? What do you want to achieve by developing a content marketing plan? Secondly, conduct a persona that is a buyer research. What are the attitudes and trends of prospective buyers? What motivates your prospects to buy? What brand appeals to them more? How can you gain the advantage over your competitors? These are questions you should ask when conducting your research. Thirdly, run a content aud...

Digital marketing deals with the promotion Of products and services using digital technology. And by this, we refer to marketing and selling using your computer and mobile devices powered by the internet. Computers such as the desktop, laptop, mobile devices like I-phones, I-pads, tablets and android phones. These are all you need to digitalize your market and sales. Now, first and foremost, digital marketing is content marketing. It includes SEO( Search Engine Optimization), Content Writing, Social Media Marketing, E-mail Marketing, Pay per click Advertising, Video Marketing, Influencer Marketing, Artificial Intelligence and Personalized e-mails. However, for this post, I will be focusing on Content Marketing which, I believe is the foundation of all kinds of digital marketing. What is Content Marketing? Content marketing is a strategic digital marketing approach which is focused on promoting a particular brand of product or service to trigger interest, desire and ultimately driv...

The world of marketing and selling has changed drastically in recent times and the disparity between the old and the new is looming larger each and every passing moment. Digital marketing and digital selling have taken over from the traditional marketing and selling methods of doing business.  It’s a wonder how times have changed and business trends metamorphose from one stage to another in these highly technological times we live in that,  if you do not consciously move with the trend as a business person, you can find yourself at the lowest rung on the ladder of success. At the beginning of the millennium, we could still do business the analogue way. Physical marketing via surveys using questionnaires was the normal thing. As a marketer, you had to reach your audience, consumers or customers physically on the field. Also, as a sales man or woman, selling was compulsorily done by calling on prospects and customers to advertise your products and services, and  eventuall...

Do you need to get your products and services to the right customers at the right time and at the right location? Do you need the right platform to showcase your products and send the right signals to the right audience? Are you interested in increasing patronage and getting multiple orders for your products and services? Then you are on the right track! If you would like us to create content for your advertising via our content writing deliverables such as  eye catching and gripping creative content for your social media handles, email lists, blog posts, ebooks, and articles on your website or your blog for increased business output you can send us an email: creativemarketplaceblog@gmail.com for enquiries. We also engage in content marketing strategies for non-profits.

The various ways in which products and services can be distributed physically are numerous. Although, e-commerce has taken over, and digital marketing and distribution is now the norm, nevertheless, we still bend towards the traditional rules of the physical distribution of goods, products and services,  First of all, middlemen are the firms or individuals that act as movers of products and services into the consumer market which can be subdivided into two main markets which are the retail and industrial markets. Middlemen are identified as agents, brokers, common merchants, distributors, wholesalers, suppliers and exporters, and also assemblers. Some of the markets include industrial buyers, the overseas market, the retail chain, and the government. Now, we would look at selling through wholesalers.  More often than not, wholesalers may or may not specialize in related products. The distributor of metals and minerals does not store or distribute petroleum products. On the oth...